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PRAM 2008 Conference Speakers
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Crisis
communications expert Gerard Braud has practiced
his craft on four continents, being called upon by government
agencies, industry, educational institutions, national
retailers and global non-profit organizations to
craft their crisis communications plans. His plans are
used by organizations such as the Internal Revenue Service,
the Library of Congress, the U.S. Army Missile Defense
Command, Goodwill Industries International and many more. For
two years before the Virginia Tech shootings, Braud actively
campaigned against the inadequacies of university crisis
communications plans, such as the kind used at Virginia
Tech. Fifteen years before Hurricane Katrina, he accurately
predicted the destruction New Orleans would face. In
2005, Braud crafted the first program of it's kind
designed to let companies write and complete a functioning
crisis communications program in just 2-days.
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John E.
Forde, Ph.D., APR
Mississippi State University
Department of Communication
Dr.
John E. Forde, APR, has been teaching at Mississippi State
University in the Department of Communication since 1987.
John became head of the department on July 1, 2004, and
he continues to teach Principles of Public Relations, both
in person and online. The department of approximately 500
students and 21 full-time faculty includes concentration
areas of public relations, broadcasting, journalism, theatre,
and communication studies. The department also serves hundreds
of other students in partnership majors and minors. Before
being named department head, he had been coordinator of
the public relations concentration and coordinator of the
internship program in the department since his arrival. He
also has been very involved as an officer in several public
relations and community organizations. He served in 1997
as President of the four-state Southern Public Relations
Federation and received the organization’s Professional
Achievement Award in 1999. He also was named previously as
the Public Relations Association of Mississippi’s State
Practitioner of the Year. At MSU, John has been presented
with a John Grisham Faculty Excellence Award and received
the university’s Outstanding Academic Advisor Award
and a similar national advising award. He earned
degrees from Jones County Junior College and Mississippi
State University and graduate degrees from the University
of Southern Mississippi. Prior to returning to MSU to teach,
he was Director of Public Relations at William Carey College
in Hattiesburg. His wife, Connie, teaches at
MSU in the Department of Instructional Systems, Leadership,
and Workforce Development. They have two sons, John David,
20, and Daniel, 17, who also help keep them active.
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Checky Herrington is communications manager for Entergy Mississippi,
where he is responsible for development and implementation
of the
company’s overall communications and public relations
strategy. His
experience includes nearly three decades of multi-market marketing,
advertising, public relations, brand strategy development,
and
competitive positioning. He began his writing career as a summer
intern with his hometown newspaper, the Winston County Journal.
After graduating from Mississippi State University with a degree
in
communications, he joined The Clarion-Ledger in 1979 as a sports
writer. Herrington served in the administration of Governor
William
Winter where he contributed to the grassroots effort that led
to the
passage of Mississippi’s 1982 Education Reform Act. On
occasion,
Herrington contributes articles for special publications such
as
Proud to Call Mississippi Home. |
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Sabrina has
almost ten years of public relations experience. Her award
winning public relations program development and copy writing
skills have been recognized on a local, regional and national
level. Sabrina has held several public relations and marketing
positions in the entertainment, professional services, public
broadcast and government industries. Sabrina also owned and
operated Capstone Creative, Inc., a full service public relations
firm in Fort Walton Beach serving clients around the southeast.
Sabrina is a sought after regional and national speaker on
a variety of topics including public relations, leadership
development and marketing for small businesses. Sabrina has
just received Accredited Public Relations (APR) status, and
is currently pursuing her MSA at the University of West Florida. Sabrina
is serving as the 2008 president of the Southern Public Relations
Federation.
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Claire Pittman is the Public Relations Manager for the Tunica
Convention & Visitors Bureau, which oversees all of the
advertising,
marketing, and public relations for destination Tunica. Pittman
helped start the newest PRAM chapter in the state in 2006,
the Northwest Chapter, and she is currently the Past President
and Chapter Representative. Pittman holds a B.A. Degree in
Journalism with an emphasis in broadcast and public relations
from the University of Mississippi. As a former TV news reporter,
she has won three Associated Press Awards and one Telly Award.
She is currently pursuing her APR.
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Baptist
Memorial Health Care
As
the public relations manager for Baptist Memorial
Health Care, Ayoka Pond supervises and supports a team
of four public relations professionals who provide media
relations, issues management, coaching and counsel to
Baptist’s 15 hospitals and
dozens of entities and services. Her daily responsibilities
include editing the PR team’s written materials, advising
the PR team when needed and monitoring Baptist’s media
coverage. She also teaches communication training classes
for Baptist colleagues, helps produce a monthly newsmagazine
show that airs on Memphis’ PBS affiliate and
maintains relationships with local and national reporters. A graduate of the University of
Missouri School of Journalism, Ayoka began her career at
Baptist as an intern and was hired as a public relations
specialist in May 1999. She earned a Master of Arts degree
in journalism from the University of Memphis in 2000.
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Ravencraft has
been employed at Mississippi State Hospital (MSH) in Whitfield
for more than seven years. He
currently serves as Strategic Planning
Director for the nation’s largest
mental health facility. He also manages strategic
planning activities for seven community facilities
in Jackson, Jaquith
Nursing Home in Whitfield and three Crisis Intervention
Centers in Brookhaven, Cleveland and Grenada. Previously,
he served MSH as Public Relations Director and Human Resources
Director. Ravencraft is a member of the adjunct
faculty in the Mississippi College (MC) School of Christian
Studies and the Arts Communication Department. Ravencraft is
the 2008 President of the Public Relations Association of
Mississippi (PRAM) and is a Past President of the organization’s
Central Chapter in Jackson. He
currently serves as Vice President Membership on the Board
of Directors for the Southern Public Relations Federation
(SPRF), a network of 1,300 public relations professionals
from Alabama, Florida, Louisiana and Mississippi, and
as President-elect for the MHA Society for Health Care
Marketing and Public Relations. Ravencraft received
an associate’s degree from Hinds
Community College, a bachelor’s degree in journalism
with an emphasis in public relations
and a minor in marketing from the University of Southern
Mississippi and a master’s
degree in communication from MC. He is
also a graduate of the Mississippi State University John
C. Stennis Institute of Government State Executive Development
Institute and the Mississippi Certified Public Manager
Program. In 2004, Ravencraft
was named one of the Mississippi Business Journal’s “Top
40 under 40." He
is also a recipient of the USM George Godwin Public Relations
Award.
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Martha Dunagin Saunders, APR, Ph.D
University of Southern Mississippi
Dr. Martha Dunagin Saunders, APR comes to the University
of Southern Mississippi from the University of Wisconsin-Whitewater,
where she served as its first-ever female Chancellor. Prior
to her appointment at the University of Wisconsin-Whitewater,
Dr. Saunders was vice president for academic affairs
at Columbus State University in Columbus, Georgia.
There she was on the leadership team for a successful
$100 million capital campaign, led the campus strategic
planning process, and developed several initiatives
to increase student enrollment, recruit and retain
outstanding faculty and staff, improve the first year
experience, and strengthen preparation of teachers
in mathematics and science. Previously,
Dr. Saunder’s held the position of Dean of
the College of Arts and Sciences at the University
of West Florida (UWF), where she had already earned
the rank of tenured professor of communication.
Dr.
Saunders' training and experience in the field of
communication led to numerous publications on crisis communication
and public relations; widely anthologized published
speeches; and the Public Relations Society of America's
highest national award for the "Just
2 It!" public safety communication campaign. A
native of Mississippi, Dr. Saunders earned her B.A. in French
from the University of Southern Mississippi in Hattiesburg;
her M.A. in Journalism from the University of Georgia in
Athens; and her Ph.D. in Communication Theory and Research
from Florida State University in Tallahassee.
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University of Southern Mississippi
School of Mass
Communication & Journalism
Dr. Jae-Hwa Shin has received many academic awards
and honors at national and international levels, including
the Best Dissertation Award from the Public Relations
Division of the International Communication Association,
and the Suzanne B. Roschwalb Awards from the Public Relations
Division of the Association of Education in Journalism
and Mass Communication in 2002. She has recently co-authored
a public relations textbook, Public Relations Today:
Managing Conflict and Competition, incorporating
her research, teaching and professional experiences.
She has published her research in Journalism & Mass
Communication Quarterly, Public Relations Review, and
other peer-reviewed journals and presented at national
and international conferences. She has been cited as
the fourth most published public relations researcher
nationally in major refereed journals in the millennium
bolometric analyses of public relations research scholarship.
Her research areas are strategic conflict management,
public relations theories, agenda-building process, political
campaign strategies and health communication. She teaches
undergraduate and graduate courses in public relations,
conflict/issue/crisis/risk management, campaigns, theories,
and research methods. She is also advising undergraduate
and graduate students and directing several doctoral
dissertations. She has incorporated several years of
her professional experience as public relations director
for both profit and nonprofit organization into her research
agenda and teaching arena. She is also engaging community
through service learning projects with her students.
Dr. Shin joined USM in 2003 after completing her doctorate
at the University of Missouri-Columbia. She is the faculty
co-advisor for the USM chapter of the Public Relations
Student Society of America, and head of the public relations
sequence for the School of Mass Communication and Journalism.
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Susan
Sperry rejoined Fleishman-Hillard as AT&T New Orleans market
manager, with responsibility for media relations and corporate
communications for Louisiana and Mississippi. Susan brings
extensive corporate and community relations experience to
the AT&T account team. Most
recently, Ms. Sperry was director of grants and public relations
for the Preservation Resource Center of New Orleans, overseeing
media relations, marketing, alliances, and major grants for
the New Orleans recovery effort. She has worked as a communication
leader in companies such as Wells Fargo, Fleishman-Hillard
Atlanta for Delta Air Lines, Hallmark Cards, Inc., Ferrellgas,
Inc. Susan has been recognized for her
outstanding work through numerous awards including a regional
IABC Silver Quill, Bronze Quill, and a PRSA award of merit
from the Kansas City chapter. Ms. Sperry holds a Bachelor
of Science degree from Baker University, Baldwin, Kansas.
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Rebekah
Staples is a recent Summa Cum Laude graduate of Mississippi
College, where she earned a Bachelor's degree in French and
a minor in Political Science. She was crowned Mississippi's
Miss Hospitality 2007, while representing Laurel in the Miss
Hospitality Program at the Saenger Theater in downtown Hattiesburg.
Currently, Rebekah works in the Office of Governor Haley
Barbour as Deputy Press Secretary, where she handles various
aspects of the media such as writing, research and photography.
Rebekah plans to continue her education in French and work
in the foreign policy sector of the United States government.
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Rick Taylor
Hattiesburg
Tourism Commission &
Hattiesburg
Convention Commission
Hattiesburg, Mississippi
www.visithattiesburg.org Rick Taylor is the Executive Director of the Hattiesburg Tourism
Commission, whose role is to grow the local tourism industry
and
operate the Hattiesburg Visitors Center, and the Hattiesburg
Convention Commission, which operates the Lake Terrace Convention
Center, Historic Saenger Theater, the East 6th Street USO Club
and
the historic Eureka School. Since his arrival in 1993, Rick
has instituted a variety of programs to increase the visibility
of the Hattiesburg area and grow the local
tourism industry. The development, construction and highly
successful operation of the Lake Terrace Convention Center
has made
Hattiesburg a leader in the meetings industry in Mississippi
and the
Southeast. Three times, the Lake Terrace Convention Center
has been
awarded ConventionSouth Magazine’s Reader’s Choice
Award for
Exceptional Convention Facility. In addition to facility management,
Rick is responsible for the operation and management of VISITHATTIESBURG,
which has been recognized by their peers in the state as Mississippi’s
CVB of the
Year in 1999, 2001 and 2004. In 2004, the results of an 18-month
research and branding project received a Gold, Silver and Bronze
Award for outstanding tourism marketing by the Hospitality
Sales and
Marketing Association, International. Hattiesburg joined Las
Vegas,
Barbados and Malaysia to be recognized as the best marketing
programs
of 2004. In 1996, the Hattiesburg CVB was awarded the nation’s
top
tourism public relations honor, the Edward L. Bernay’s
Award, for
bringing Olympic Teams to Hattiesburg prior to the 1996 Olympic
Games
in Atlanta. For his leadership and knowledge of tourism development
and his
marketing savvy, Rick was inducted into the Mississippi Tourism
Hall
of Fame in 2006. Prior to moving to Hattiesburg, Rick worked
five years in tourism development in the British, French and
Dutch islands of the
Caribbean. He received his BA from Ambassador University in
Los
Angeles and his MS in Economic Development from the University
of
Southern Mississippi in Hattiesburg. Rick and his wife, Vicki,
are
the completely exhausted parents of two very active boys, Skye
and
Archer. They often reminisce of relaxing weekends with a good
cup of
coffee and a newspaper.
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