The Professional Achievement Award is PRAM's top honor and recognizes excellence in the field of public relations. It is presented to a public relations practitioner and PRAM member whose accomplishments have made a major contribution to the profession.

Recipients embody the highest degree of professionalism, serve their communities, are committed to advancing the profession and have outstanding achievements in the practice of public relations.

A panel of public relations practitioners evaluate the nominations and make a selection based on the following criteria:
• Career Accomplishments
• Professional Achievements including PRAM/SPRF involvement and other professional activities
• Accreditation and other continuing education
• Community activities